Upsell Your Profits

A quick and easy way to help your shoppers select products and increase sales at the same time is by adding effective cross-selling and upselling to your online store. ShopSite has cross-sell and upsell functions that allow you to feature additional related or complementary products on pages, more-info pages and the cart page.

There are several ways you can use cross-selling and upselling to increase revenues and generate customer loyalty. The key is to make sure the items you are listing will be perceived by your customers as adding value and not just about you trying to stuff their cart. The most common ways to entice your customers are with the following approaches:

Volume Discounts

If a customer is already buying something from you, you know they like it, want it, and use it, so why not offer them a small discount to buy more of the same? If one is good, two is better. This type of upselling works best with consumable merchandise such as clothing, food, vitamins, and office supplies. It’s also works well for inexpensive gift items.

This and That

Two successful cross-sell approaches recommend complementary or related items to your customers based on what others bought (“Others who bought this also bought that”) or based on what the customer is looking at or has added to the cart (“If you like this, you’ll want that too). This approach works especially well for books, music, and other genre-specific items as well as general merchandise sales.

Do You Want Fries With Your Burger?

This classic upselling technique is ideal for your store. Simply providing your customers with an array of accessories or related items can increase your sales and it’s ideal for online stores that sell electronics, clothing, or toys. ShopSite’s subproducts feature makes it easy to offer related items as accessories.

Special Situations

To offer rewards to loyal customers, you can develop special offers targeted to customers to thank them for their purchase or offer free shipping at a certain purchase level. If customers are close to reaching a particular amount, you can encourage them to spend a bit more and get free shipping, but do your homework—it’s easy to have this option backfire because shipping costs can often eat up any additional profits.

Cross-selling and upselling are relatively easy to implement in ShopSite and they can increase your sales. ShopSite’s tutorials show you how to add them to your custom template:

1. Cross-sell Products on Pages and More Info Pages
2. More Information Page Product Cross Sell
3. Subproducts Listed In A Pull Down Menu
4. Subproducts Displayed with Checkboxes
5. Subproducts Displayed with Radio Buttons

Add cross-selling and upselling to your e-commerce store. Do you want fries with those additional sales?

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Photo credit onlinehero

Tagged as: cross-sell, e-Commerce, ShopSite, upsell