Upsell Your Profits

February 23, 2010
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A quick and easy way to help your shoppers select products and increase sales at the same time is by adding effective cross-selling and upselling to your online store. ShopSite has cross-sell and upsell functions that allow you to feature additional related or complementary products on pages, more-info pages and the cart page. There are [...]

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Fraud Prevention for Small Business Owners

February 12, 2010
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According to the 2009 Visa Security Summit, small businesses “are increasingly a larger percentage of compromise incidents yet are the least prepared to deal with such challenges to their business.” If you are an online merchant, you’re facing even greater threat. Online transaction fraud is one of the fastest growing criminal fraud segments, and without [...]

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Is Your e-Commerce Site Ready For Mobile Shopping (m-Commerce)?

February 6, 2010
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According to recent research from the Nielsen Company as reported by Practical eCommerce, more than 9 million people have made at least one purchase using their mobile handset, and an additional 125 million people indicated they would be willing to do so. m-Commerce is the newest way to increase your customer base and revenues, given [...]

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Limiting Access to Protected ShopSite Store Pages

February 3, 2010
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“How can I protect specific store pages and only allow access to specific shoppers?” is a question I’m frequently asked and there isn’t a quick or inexpensive method for doing it. The typical options are: Put the protected pages in a sub-folder and use a .htaccess file to protect the subfolder. It’s fairly easy to [...]

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Preventing a Web Site Disaster

February 2, 2010
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If you are a small business owner doing business online, you need to think proactively about protecting yourself from web site disasters. Losing your web presence to any kind of web site disaster would have the same impact for most small online businesses as an earthquake would have on a brick-and-mortar business. There are three [...]

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